The conference was organized by the Korea Advanced Institute of Science and Technology (KAIST), a world-leading institution in science and technology, and was held on 29 August 2025 at KAIST’s Munji Campus, Republic of Korea (South Korea).  The event aimed to provide a global platform for knowledge exchange, academic dialogue, and the presentation of innovative perspectives on the application of Generative AI in advancing business management and technology across multiple dimensions.

The Outstanding Idea Award is regarded as a prestigious international honor granted to researchers who demonstrate originality, creativity, and the capacity to extend new bodies of knowledge. The recognition reflects both academic excellence and the impact of research that is acknowledged on an international stage. Asst. Prof. Jesada success not only represents a personal accomplishment but also serves as evidence of the high quality and academic commitment fostered within Khon Kaen University.

The Research and Innovation Affairs of Khon Kaen University commends this outstanding achievement by a researcher from the Faculty of Interdisciplinary Studies.  This milestone not only enhances the institution’s academic reputation but also reinforces the role of Thai researchers in contributing to the advancement of global scholarship.  Furthermore, it underscores the university’s mission to translate academic knowledge into meaningful benefits for society.