Subject research Development of the concept of crowding source system based on the Khon Kaen MICE operator cluster model Objectives: 1) To study the current situation of the crowded sourcing system of the Khon Kaen MICE operator cluster model. 2) Analyze the crowding system. By classification of crowd sourcing And sales demand of the Khon Kaen MICE operator cluster. 3) Analyze the purchasing needs of MICE buyers. Compare with the sales demand of the Khon Kaen MICE operator cluster; and 4) Suggestions for a prototype of the crowded sourcing cluster system for Khon Kaen MICE entrepreneurs. That meet the purchasing needs of MICE buyers In the form of Khon Kaen model This study was a quantitative and qualitative research. There is a review of the literature on crowd sourcing. MICE Operator And MICE industrial clusters The research instruments consisted of two forms: an interview form for collecting data from a cluster of MICE entrepreneurs and related agencies and a questionnaire for collecting information from MICE buyers. And MICE attendees Using a method to find the straightness of the content And checking for fidelity In examining research instruments
The results of the study revealed that at present, the MICE operator cluster does not have its own crowding system. Instead, they have applied information technology to their company management. Which the crowded sourcing system There will be a layout, a market area for the host. MICE organizers, buyers, sellers or exhibitors join in. It is a big resource to present products and services for each type of MICE event in Khon Kaen Province. Specify the type of activity clearly and clearly. For MICE attendees behavior Most of them are female, age 25-34 years of education at the bachelor’s degree. They work for company employees / employees who earn between 20,001 – 25,000 baht. Their roles in attending MICE events in Khon Kaen Province mostly attend exhibitions / trade fairs. Travel by private car with a group of friends The restaurant / restaurant and hotel service was used and found that the opinions of MICE attendees. The data components that will be used to create the crowd sourcing system are at a high level. The system consists of 1) important information of Khon Kaen Province 2) information about organizations / working groups 3) Our services include organizing a tourism meeting as a reward. Professional meeting Exhibitions 4) Sales model 5) Buyer information 6) Information 7) Quotation / purchase request 8) Business matching situation tracking 9) Marketing promotion 10) Sample articles of trader Successful 11) Research and statistics related to the event 12) Search for the venue and event calendar 13) Accommodation information 14) Telephone application 15) Organized tour guide Meetings and fairs 16) Information center 17) Social media links 18) Contact information and 19) Partners
Office for promoting conventions and exhibitions (Public Organization) used data to integrate by using Isan MICE Cluster database to link in the Thai MICE Connect system, which is an application to connect MICE operators across the country.