Research for product development With cultural capital, positive lifestyle, Ban Ton Mai mat weaving group Mueang Khon Kaen District Khon Kaen Province Which analysis and community involvement in product development Consumer market demand As well as the involvement of communities that need to be different Outstanding specifics of endemic products Consistent with the research Engage the community and see the overall goal in the same direction with strategies to promote and develop sustainable local wisdom, maintain identity or value in arts and culture. Product design and development based on theoretical concepts about Guidelines for applying knowledge in design to extend local wisdom to commercial, community products There is a process to develop and design together to create Experimental aesthetics Knowledge management leads to better performance of the organization. Employees have an attitude to Perform better work Consistent with research results By focusing on the skill base of traditional local wisdom to operate Bring knowledge Along with enhancing the skills and additional knowledge in the academic field that the group needs in order to get the production of OTOP products to the prototype of the collection series “woven with the heart of non-woven fibers by weaving from local materials. Reed material mixed yarn material “